Candidate Profile · For Buoyant
Digital product builder, creative technologist, and AI practitioner. 19+ years shipping products at the intersection of design, engineering, and strategy — across Latin America and beyond.
Buoyant builds infrastructure that powers the web's most demanding platforms. I build the people-facing side: the interfaces, the narratives, the systems that make complex technology legible, memorable, and trusted.
What I bring
Most professionals live on one side of the bridge. I've spent 19 years building the bridge itself — connecting creative vision with technical infrastructure, and strategy with execution.
Editorial design, web design, brand systems, motion graphics, video editing, and UI/UX — with a trained eye shaped by years of working with enterprise-grade brands who demanded excellence.
Frontend development, REST APIs, cloud infrastructure, and AI/LLM integration. I write code, architect systems, and understand the stack deeply enough to communicate fluently with engineers.
Currently building an AI-powered B2B SaaS using the Claude API. Pursuing dual master's in Big Data & Enterprise AI. I don't just use AI tools — I design workflows and products built around them.
Skills breakdown
I started as a designer and programmer — then grew into strategy, product, and leadership. That foundation never left. I still think visually, write code when needed, and approach every problem with both hemispheres firing.
For Buoyant specifically, I see opportunities to elevate the creative and communication layer: stronger visual storytelling for a highly technical product, AI-assisted content operations, and experience design that makes Linkerd's power feel accessible.
Why Buoyant
Linkerd is powerful but complex. I've spent my career turning complicated technology into narratives that resonate with both technical and business audiences. Your Academy, blog, and sales materials could land harder.
I can design and implement AI workflows to scale Buoyant's content output — from blog posts and case studies to social content and video scripts — without sacrificing quality or voice.
Unlike most creative directors, I understand the product underneath. I've worked with cloud infrastructure teams and know what service meshes, Kubernetes, and zero trust mean — which makes my creative choices sharper.
Buoyant's Service Mesh Academy and educational content could benefit from polished motion graphics and explainer videos. I bring production sensibility to bring technical concepts to life visually.
From landing pages to documentation UX to campaign microsites, I can elevate the digital touchpoints that enterprise buyers evaluate before they ever talk to sales.
Buoyant has clients across industries. My 19 years and 18 countries of experience, including major Mexican enterprise brands, could support regional expansion strategy and localized communication.
Selected impact
End-to-end platform evolution and UX optimization for one of Mexico's largest hotel chains. Managed cross-functional teams across design, frontend, and backend through iterative agile sprints.
↑ 40% digital bookingsDigital product improvements and full conversion funnel redesign for one of Mexico's most prominent foundations. Balanced emotional storytelling with technical performance.
↑ 20% donation revenueDesigned and launched an MVP integrating the Claude API, LinkedIn automation, CRM workflows, and human-in-the-loop controls. Full product ownership from concept to working prototype.
Claude API · MVP liveLed digital transformation initiatives for global enterprise brands across automotive, tech, and consumer goods. Delivered martech ecosystems, campaign platforms, and digital product launches across 18+ countries.
18 countries · 80+ brandsThe creative foundation
My career started in design and code — and that instinct never left. The creative disciplines I've built over two decades remain active, not archived.
"The rarest asset in tech companies isn't engineering talent or growth strategy — it's someone who can speak both languages and build in both worlds."— Gerardo Greaves · Geek Vibes Agency
Currently studying